How long ago did LogoGround started working?
I founded LogoGround in 2011.
How is your project different from other sites, that sell logos?
The main difference between us and other logo platforms is that we treat designers as our most valuable asset. We believe that happy designers is the first and most crucial step to building a successful logo selling community. Everything else, from marketing to quality control, becomes much easier if we have a community of happy designers.
Other logo sites do a good job of taking care of their clients, but often at the expense of their designers. At LogoGround we take care of our designers and they take care of our clients.
As far as I understand, you have large base of your logos. Who is your team?
Of the approximately 7,000 logos on the site, ± 650 logos were created by me or by LogoGround staff designers. It is important to me that we remain active as logo sellers on the site. I want us to experience the same problems that our designers experience so that we can offer real solutions.
We have a very small team: Five people total of which only three work full-time. I would like to keep the team as small as possible. We focus our development time on building systems that are fully scalable.
I noticed that the author receives 100% from every purchase. It sounds great. But how is this possible?
Yes, we pay 100% of the profit of every sale to the designer. We only deduct PayPal's fee. LogoGround does not take a cut. We make money primarily by selling our own logos on the site, but we also do work on behalf of designers from time to time.
When a logo sells, the designer must work with the client to add the client's company name, to change the logo colors etc. If there is no response from the designer, a LogoGround staff designer steps in to make sure our clients receive what they paid for. In such cases the designer earns only $40 per sale (look paragraph 6. Project Re-Assignment LogoGround.com User Agreement — fn by AllAboutMickrostock).
We realize that designers may not always be available to work with their clients, so we built a "pause" button into the site. Designers can pause their accounts at any time, which hides their logos from logo buyers. After all, designers should be able to go on vacation! :)
Why there is a minimum value of the logo — $150? I mean, what reason prompted you to make such estriction?
You know that on the Web, logos sold for low price are often sold as templates (logos that are resold). We do not resell logos, but ridiculously low prices (in the eyes of the client) can create the impression that we do.
The minimum price used to be $100. We recently changed it to $150. The reasoning and the discussion amongst our designers on this topic can be seen on our forum here — "Price Increase?"
You work with only PayPal now. Are you still considering other options for payment designers fee? Unfortunately in the forum thread "Designer Payments" I have not found evidences of progress. Is there any hope?
At the moment we work only through PayPal. We have investigated other options and we continue to do so. We know that there are many brilliant designers in countries where PayPal's services are not available and we would love to make it possible for those designers to join us. Unfortunately we can't say for sure when alternative payment methods will become available.
Can the author to sell their logos on other sites or logo for LogoGround should be exclusive?
We require exclusivity. This makes it possible for us to spot copyright issues when we review logos. We have on occasion made exceptions when designers requested it, but as a rule logos uploaded to LogoGround are exclusive to LogoGround.
Could you provide some positive statistics of LogoGround. For example, how many designers cooperating with the site now, how many logos you sold at the current time, etc.
We currently have 5,262 members of whom 3,423 are active designers. Sales to date: About 500 logos sold and about 6,500 unsold. Total of $114 100 paid to designers so far. We are approving 400 to 500 new logos per month.
LogoGround is growing rapidly. We expect 10,000+ users and 1,000+ sales before the end of this year.
This links can be useful for you:
• Designer FAQ
• LogoGround Designer Handbook
• How To Get Logos Approved on LogoGround
• The One-Strike Rule
Russian version of this article on busja-design.blogspot: 100% от LogoGround.
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